Midterm 2 Teaser

Fun Fact: This midterm draws from chapters 7-11 of the textbook.

Hey gang. Here is some info on the midterm next week. As discussed previously, it will be much more conceptual and idea driven than the previous midterm, in which we simply dealt with a lot of terminology to get us going. I haven't received any emails to protest my lifting the computer / book / iPod ban, so this test will be refreshingly open book (open Internet, etc.). You can even leave and go to the library if you need to. You can go take a picture of something to include in your answer if it supports your case (but if you take pictures of people, remember, you need to use a consent form).

The midterm will be much like one of our work sessions in the lab, except that I will be providing more direct material to work from. The test will include four written-answer questions that apply to A) the Textbook and B) business / marketing concerns at UNBC. I will provide some material from the textbook and ask you to apply it to an appropriate institution within the University (a club, organization, department, promotional campaign, etc.).

Here's what I'm looking for in your answers: 2 to 4 paragraphs per question, demonstrating an understanding of course content (for example, the provided passage from the text book), research (finding out what that club, organization etc. does), and insight; making recommendations, instead of only describing a situation, is a good way of demonstrating insight.

You will have the full three hours to complete the midterm. During that time you may take breaks as necessary. You CAN leave the room. You CAN even talk to each other: Don't waste time having "covert" text / IM conversations. Since I'm giving you "ill-defined problems," with no Internet restrictions, information sharing is not a concern.

If tests appear to have nearly identical responses, we will need to have a talk about academic dishonesty. Otherwise, this is a conceptual, applied, idea driven written test similar to those that you would find in many Arts courses.

Answers will be prepared in a Word document, complete with URLs of any sites you are referring to. You can attach images, videos or any other documents as you see relevant to your answers. All files will be emailed to me or mailed via Blackboard.

If you have any questions, email me or post them here.