Given that students will be able to consult the text, but not do other research, the complexity of questions is going to be scaled back. The final is intended to be less intense than the midterm and take less time. Students will still be given a choice between multiple questions to answer, and they will look something like this:
Your company is releasing a major new product. Explain how you would promote it with A) an email campaign or B) an ARG. Explain why your choice would be suitable. To the product.
ARG? What? Don't panic, I'll be covering it in the lecture today.
Now, you can answer option A (email) or B (ARG), or both, and have both answers count toward your total answers.
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