Clearly some universities in Canada need to work on their marketing promotion using social networks (Facebook, Twitter...). UNBC has a student population of 4,177 students, and has over 3,331 likes on Facebook. What does this translate to? That's a 79.70% like ratio. That's a huge success. Could this be mainly due to the latest marketing scheme, the G4G? Of course we realize that liking these pages on Facebook is open to the cyber population, but we do not have the tools to generate the most accurate data. How does UNBC compare to other Universities? Here are some statistics. The numbers are from the Facebook university pages, and Wikipedia. No matter what professors say, Wikipedia is a good source of information.
UNI POP LIKES %
UNBC 4,177 3,331 79.7%
Queens 21,607 3,476 16.04%
UoT 45,009 7,139 15.86%
UBC 46,475 5,550 11.94%
Uvic 16,475 1,260 7.65%
York 50,686 3,346 6.6%
UoA 33,415 1,871 5.6%
SFU 32,940 1,831 5.55%
Social Networks are one of the cheapest ways to market your product (in this case Universities) online. Compared to much more prestigious (relatively) universities UNBC dominates in the percentage of the student population liking their university. Why?? because of simple marketing ploys used by the knowledgeable business students and faculty at UNBC, such as the G4G, where contestants were forced to “like” UNBC in order to participate in the contest.
However, this is all on the cyberspace. Many of the people in Vancouver have never heard of UNBC, let alone Prince George. Just because UNBC is having a high percentage, perhaps there are more marketing schemes to do. Marketing is a very useful concept, in which awareness can be raised through various mediums. The Monkey Chicklets believe that UNBC did a damn good job in marketing the G4G through Facebook to raise the percentage so high.
Good Job, UNBC'ers for liking UNBC (and lurkers).
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